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Our history

Founded in 2005, Edge Analytics grew out of collaborations with academics and researchers at The University of Leeds, applying methodological rigour within demographic and spatial data science to complex real-world business issues.

We work with a large and diverse range of public and private organisations supplying detailed and robust evidence-based intelligence and forecasts, often in heavily regulated environments.

We are committed to the research, development and application of innovative data science methods that combine data, technology and analytical models to aid decision making. This is achieved by bringing together separate but complementary datasets and combining these with our own derived data and analytical modelling, tools and techniques.

As of November 2023, Edge Analytics is part of Green Street, market-leaders in actionable intelligence for the real estate market.

At the core of the Edge Analytics business remains a focus on adding value, providing insight, and aiding understanding through robust and transparent intelligence.

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Meet the team

Richard Culf

Chief Data Scientist

Richard is the Chief Data Scientist at Edge Analytics. He is an expert in the design, implementation and commercial deployment of complex spatial modelling techniques. Graduating in 1989 with a first-class degree in Quantitative Geography from the University of Leeds, Richard has over 30 years’ experience in the development of mathematical and statistical models to support planning and policy development, both in the UK and internationally. Using a combination of modelling, software and database expertise, Richard’s portfolio of spatial modelling technologies includes demographic forecasting methods, real-time optimisation heuristics, synthetic data estimation and spatial interaction models. He has also developed innovative micro-level data intelligence products and segmentation systems.

Dr Kate Staines

Head of Housing Analytics

Kate is Head of Housing Analytics at Edge Analytics. Since joining Edge Analytics in 2012, Kate has been responsible for the delivery of a wide range of projects to local government, the water industry and energy companies. Kate has overseen the development of Edge Analytics’ Consilium Local Plan Housing database, and the DOMUS Housing Needs Toolkit. She manages the team responsible for the delivery of Consilium and DOMUS projects, providing macro- and micro-level housing growth data for local planning authorities across the UK, evidence to inform housing needs assessments, and bespoke demographic forecasting evidence. Kate studied for her BSc and MSc in Physical Geography at Durham University and joined Edge Analytics following completion of her PhD at the University of Leeds.

Freya McCauley

Junior Project Manager

Freya joined Edge Analytics in October 2020 as a Research Analyst, whilst undertaking the final year of her Mathematics degree at the University of Leeds. Following completion of her degree, Freya began working full-time as an Information Analyst where she is responsible for the development and maintenance of the Consilium database, collating evidence from UK local authorities, managing the processing and quality of Local Plan housing evidence for macro and micro geographies, delivering the product through quarterly updates. In January 2023, Freya was promoted to Junior Project Manager and is responsible for the delivery of Consilium projects and data to a range of clients.

Dr Rebecca Hughes

Head of Pupil Projections

Rebecca is responsible for Edge Analytics’ edge-ucate suite of projects, including mainstream school forecasting, special educational needs and disability (SEN) forecasting, and pupil housing yield analytics. Rebecca has worked extensively with education-sector clients across the UK, delivering these bespoke edge-ucate products and services. She has also been responsible for the development of Edge Analytics’ ‘hidden and transient’ model, quantifying populations excluded from published ONS statistics. Rebecca joined Edge Analytics in December 2012 after completing her PhD at the School of Geography, University of Leeds. Rebecca has expertise in spatial analysis, retail geography and geodemographics, having also completed an MSc in GIS for Business and Service Planning at the University of Leeds

Andrew Fowler

Business Development Director

Andrew is Business Development Director at Edge Analytics. He has a Master’s degree in GIS for Business and Service Planning from the University of Leeds. At Edge Analytics, Andrew has responsibility for all business development and customer support activities, for our partners, our public sector clients, and our commercial customers. Andrew has a long history in the data and analytics industry, having worked for EuroDirect, Callcredit and GMAP Ltd in the consumer intelligence business. His client experience encompassed a range of public and private sector organisations, including the Post Office, Royal Mail, NS&I, Scottish Power, and Eon. As a Director of GMAP Ltd, Andrew had responsibility for its analytical products and services, supporting business processes and organisational planning for retail and distribution companies.

Anna Rogers

Junior Information Analyst

Anna joined Edge Analytics in October 2022 as a Junior Information Analyst within the edge-ucate Team. Anna applies her analytical expertise to support the development and delivery of demographic products and services in the public sector, working with local authorities across the UK. Her primary focus is within the education-sector, supporting the delivery of edge-ucate products, including edge-ucate Mainstream and edge-ucate SEN. In 2019, Anna completed her BSc degree in Neuroscience at the University of Leeds, where she specialised in drug discovery and exposure, as well as researching neurodegenerative diseases, developing her scientific and analytical skills through lab research, and data interrogation using SPSS. Alongside her degree, Anna also volunteered at Leeds Marrow, a student-run branch of the Anthony Nolan charity.

Martyna Jasinska

Operations Director & Head of Demographic Forecasting

As Operations Director, Martyna is responsible for the overall management of the Edge Analytics team, ensuring the timely and efficient delivery of all projects. Martyna joined Edge Analytics in 2011 whilst completing her degree in Human Geography at the University of Leeds. As Head of Demographic Forecasting, Martyna has extensive experience of the development and delivery of demographic products and services to public and private sector organisations, including managing the development of projects in the Utilities sector. Most recently, Martyna has overseen the development of our VICUS forecasting technology.

Lauren Batchelor

Head of Insight

Lauren is Head of Insight, working alongside the sales team to identify the best analytical methods and approaches to meet client’s requirements. Lauren also leads the edge-ucate team, with her primary focus being the development and delivery of edge-ucate projects to education-sector clients and the delivery of demographic forecasting projects to local authorities. Lauren joined Edge Analytics in 2018 following the completion of her first-class degree in Human Geography at the University of Leeds, where she specialised in service analysis and planning. Lauren previously worked at Edge Analytics in 2016 during her year-in-industry placement, where her responsibilities included a year-long trial of domestic water efficiency devices in collaboration with Yorkshire Water.

Sugárka Soós

Junior Information Analyst

Sugárka joined Edge Analytics in August 2022 as a Junior Information Analyst. During her BSc degree in Industrial Product Design Engineering at the Óbuda University in Budapest, Hungary, Sugárka specialised in textile and interior design, developing her visual communication, project management, and analytical skillsets. At Edge Analytics, Sugárka applies her expertise in data management and keen interest in data science to the Consilium database, working closely with the team maintaining and updating key housing plan datasets.