Edge Analytics was founded in 2005, bringing years of location planning expertise to the demographic forecasting industry.
We have a combined 150 years of experience in demographic modelling, working with a range of academic, local government, and blue-chip organisations, who depend on the wealth of knowledge our team brings to every project.
This trust, combined with our personable approach and willingness to go the extra mile, sets our business apart.
Our strength lies in our two most important assets: our team of academics, analysts and modelling experts, and our data models we have continually refined over the years.
We have built a suite of proprietary forecasting models based on the industry-standard cohort component method. This method represents best practices: projections are generated by applying assumptions on the key components of population change (births, deaths, and migration) to each birth cohort. This enables us to produce the most rigorous, multifaceted forecasts possible, and it is the reason that our clients choose us to provide critical strategic insights for their business.
UK housing plan data forms a critical input for our forecasts. The dataset provides accurate intelligence on how demand for services and infrastructure is likely to change based on approved plans for new housing; however, it is complex and derives from multiple sources, so requires expert research analysts to bring it together in a meaningful way. This is a crucial factor in population change projections within geographies of interest.
Micro and macro-level outputs.
Edge Analytics has the capacity and flexibility to provide macro- and micro-level forecasting for pinpoint analytical accuracy. Bespoke boundaries can be drawn for precise analysis, and projections can be provided at the district, lower district and LSOA (lower layer super output) level, depending on the requirements of the project.
Questions we can
How will changing demographics impact our towns, cities and communities in the future?
Where is more housing required? What kind of housing will be required for future communities?
How will transient populations impact demand for our products, services or utilities?
Where will additional Alternative Provision (AP) and Special Educational Needs (SEN) funding be required in the future?
Where should we focus expansion or rationalisation efforts?
Part of the LDC Group.
Local Data Company
The Local Data Company is the UK’s most accurate provider of retail and leisure location data. Our team of field researchers physically survey over 700k units each year to collect vital information on how the UK’s store network is evolving. This proprietary database is updated every day, so we can be confident that our insights are the most accurate and up to date on the market. Insights are delivered via a range of products and services, from our online insights platform to raw data exports and strategic consultancy.
Edge Analytics is a demographic profiling and forecasting business which uses complex data modelling and proprietary tools to provide evidence for strategic planning teams. Our team of sector experts provide robust forecasts of population numbers and characteristics on a macro and micro scale across a range of sectors.
On-Site Research is LDC’s in-store insights proposition. Each day, our team of 200 field researchers collect in-store data on pricing, promotions and availability of products as well as qualitative data for bespoke projects. As part of the On-Site Research proposition, we collect thousands of price points each week, all verified with the same diligence of our core store location datasets.
Chief Data Scientist
Business Development Director
Junior Information Analyst
Dr Rebecca Hughes
Head of Pupil Projections
Head of Insight
Operations Director & Head of Demographic Forecasting
Junior Project Manager
Dr Kate Staines
Head of Housing Analytics
Junior Information Analyst