The specialists
in demographic modelling

Consumer Demographics

Demographic Profiles
Demographic profiling – understanding the make-up and distribution of the population – is at the heart of policy and planning decisions across a wide spectrum of economic activity. This understanding informs local, regional and national decision making in both the private and public sector and relates to both the population as it is now and also, crucially, as it is likely to be in the future.

Population
For many businesses and other organisations understanding the 'consumer' is of fundamental importance. Who are they? What type of areas do they live in? What characterises them in terms of their age, sex, ethnicity? Whether conducted at a micro or macro scale a crucial output from this type of analysis is the ability to identify underlying patterns and trends.

Consumer propensities
The power of demographic analysis is further enhanced by the ability to match population data with other 'topic' related datasets at different spatial scales. It might be to identify customers likely to purchase a particular product or service or to examine changing patterns of consumer expenditure linked to ageing or to try to link levels of indebtedness to deprivation.

Consumer futures
In addition to understanding the situation 'as is' many planning activities are conducted over a wider planning horizon. What is likely to happen in 5, 10 or 20 years' time? Linking consumer propensities with demographic forecasting provides a powerful tool for many areas of planning including health care provision, housing, schools and education and transport.