“It's all in the mind, you know.”
Spike Milligan

About Us

Dr Peter Boden

Peter Boden is Managing Director of Edge Analytics Ltd. Originally from Bournville in Birmingham, Peter studied geography at the University of Leeds. His specialism in quantitative methods led to PhD study, supported by ONS, investigating the influence of migration upon sub-national population projections. Peter is a former Operations Director of the university spin-out, GMAP Ltd, specialising in the delivery of geographical modelling solutions to support retail planning, both in the UK and internationally. He was also Director at the Callcredit Information Group, providing credit and marketing analytics to the UK financial services and retail sectors. Peter is a specialist in population analysis, particularly the impact of internal and international migration upon demographic change in local areas. Peter has continued to publish research in collaboration with colleagues at the Centre for Spatial Analysis and Policy at the University of Leeds. In the provision of specialist services in demographic analytics, estimation and forecasting, Peter continues to work with a wide range of public and private sector organisations in the UK. Peter lives in Leeds. He is a qualified FA coach and is school governor at his local Academy.

Richard Culf

Richard is Product Development Director at Edge Analytics. He is an expert in the design, implementation and deployment of complex spatial modelling applications. Graduating in 1989 with a first class degree in Geography from the University of Leeds, Richard has over 25 years’ experience in the development of mathematical and statistical models to support planning and policy development, both in the UK and internationally. Before joining Edge Analytics, Richard held key product development roles at GMAP Ltd, and more recently at Callcredit plc. Using a combination of software and database expertise, Richard’s portfolio of products includes spatial interaction models, demographic forecasting methods, pupil projection models, optimisation heuristics, clustering algorithms and routing software. In addition, he has developed a range of data analytics including Census-based geo-demographic classifications, small-area population estimates and projections and consumer spend estimates. During his career, Richard has been responsible for nurturing and developing a large number of specialists who can now be found applying their expertise throughout the UK analytics industry. Originally from Chelmsford in Essex, Richard now lives in Ilkley.

Andrew Fowler

Is Business Development Director at Edge Analytics. He has a long history in the data and analytics industry, having worked for EuroDirect, Callcredit and GMAP Ltd in the consumer intelligence business. His client experience with these specialist businesses encompassed a wide range of public and private sector organisations, including the Post Office, Royal Mail, NS&I, Scottish Power, Eon, and Scottish & Southern Energy. As Director of GMAP Ltd, Andrew had development responsibility for its analytical products and services, supporting business processes and organisational planning for retail and distribution companies. Andrew has responsibility for all business development and customer support activities. Andrew has a Masters degree in GIS for Business and Service Planning from the University of Leeds.

Martyna Jasinska

Martyna is originally from the village of Pluski in the Warmian-Masurian region of north-east Poland. Martyna joined Edge Analytics in 2011 whilst completing her degree in Human Geography at the University of Leeds. Martyna has previously worked as a Research Assistant to Professor Phil Rees at the School of Geography in Leeds. This research was focused on the impact of population ageing and ethnicity upon the delivery health care services to local areas. Martyna is constantly challenging herself to learn new skills, climb mountains and see new places. She is also an expert cook. At Edge Analytics, Martyna has extensive experience of the development and delivery of demographic products and services to a wide range of clients and she coordinates the provision of support to Popgroup users in the UK.

Dr Rebecca Hughes

Rebecca became a Demographic Analyst at Edge Analytics in December 2012 after completing her PhD at the School of Geography, University of Leeds. Rebecca’s PhD involved developing a bespoke 'local food miles calculator' to investigate the carbon emissions associated with transporting locally sourced products to supermarket shelves. Rebecca has expertise in spatial analysis, retail geography and geodemographics, having also completed an MSc in GIS for Business and Service Planning at the University of Leeds. At Edge Analytics, Rebecca has delivered a wide variety of project assignments which have focused on economic and housing growth. Rebecca manages Edge Analytics’ projects in the education sector.

Dr Kate Staines

Originally from Chiswick in West London, Kate studied for her BSc and MSc in geography at the University of Durham and joined Edge Analytics following completion of her PhD at the University of Leeds. Her PhD research involved the use of hi-tech flood modelling and remote-sensing image analysis to measure rates of landscape change at a glacier in Southern Iceland. At Edge Analytics, Kate has been responsible for the delivery of a wide range of projects to local government, the water industry and energy companies. Applying her expert demographic knowledge to local planning, Kate has provided support to a number of public examinations. Kate has a keen interest in photography and digital imagery and manages the Edge Analytics website and associated marketing material.

Rachel Burton

Rachel joined Edge Analytics as a Demographic Analyst in July 2014. Originally from Cardiff, Rachel studied geography at the University of Leeds with a focus on health geographies and population dynamics. Rachel has previously volunteered with the Diabetic Advisory Council for NHS Wales, working alongside hospital consultants and nurses to advise on ways to engage young people with diabetes. Rachel is a keen runner and completed her first half marathon in Cardiff in 2016. At Edge Analytics, Rachel has delivered a wide variety of projects for local authorities, examining the demographic implications of economic growth and the development of sub-district housing strategies.

Clare Pearson

Clare is a demographic analyst at Edge Analytics. Originally from Huyton in Merseyside, Clare is now studying for a BSc in Geography at the University of Leeds, including courses on ecosystem populations, interactions between species lifecycles and resource consumption. Clare has previously worked for the Citizens Advice Bureau and authored a report on fuel poverty, examining its relationship to disability, housing status and energy infrastructure. Clare has also worked as a Member Services Advisor at Pure Gym providing a helpline for customer queries. At Edge Analytics, Clare applies her geographical expertise in the delivery of demographic products and services to support planners in both the public and private sector.

Holly Shayler

Holly joined Edge Analytics as a Demographic Analyst in the summer of 2016. Originally from Leamington Spa, Holly studied Geography and Spanish at the University of Leeds and specialised in analytical methods, including GIS, Geocomputation and Advanced Retail Planning. Holly is fluent in Spanish, has a basic knowledge of Arabic and has taught English in Ghana. Holly is a keen traveller, hiker and surfer. Holly is responsible for the development and management of Edge Analytics’ Local Plan databases, liaising with local authorities across the UK in the formulation of micro-level demographic evidence to inform infrastructure planning.

Ellie Boden

Originally from Leeds, Ellie joined Edge Analytics as a Demographic Analyst in 2017, following completion of her Masters in Chemistry at the University of Newcastle. In her final year research, Ellie specialised in the manufacture of DNA for nanotechnology applications. At Edge Analytics she has joined the edge-ucate team and supports the development and delivery of pupil place planning projects to clients in the education sector.

Francesca Fagbohun

Francesca is Accounts Manager at Edge Analytics, joining in her part-time role in 2015. Francesca is a Sage specialist, she manages all aspects of Edge Analytics' accounts, maintaining the Sage system, invoicing, credit control, management accounts, year-end accounts, VAT and pensions administration. Francesca manages the relationship with our accountants, Sagars. Francesca lives with her family in Bradford.

Values Statement

As Human Geographers we are committed to the research, development and application of geographical modelling methods. As a business we seek to deliver these methods in the most effective and accessible manner whilst demonstrating our genuine enthusiasm for our chosen field of expertise.


Edge Analytics supports the development of sport in local communities and is a proud sponsor of Horsforth St. Margaret’s Girls Football Club.

Peter Boden is governor of one of Yorkshire's most successful Academy schools.

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News & Press

ONS 2016-based Household Projection Data Module Release

11th January 2019

A new household projection Data Module has been released for POPGROUP users in England.

Read more